Demon Slayer, Animal Crossing Are Some of Google’s Top 2020 Trends for Japan


Every year, Google breaks down the most searched terms for the past year for each country, and for 2020 it’s no different. For Japan, topping the list are the usual suspects from the current state of the world right now with “New Coronavirus Infection” and even the US “Presidential Election” on the top of the rankings, but sneaking their way onto the main ranking list was both Demon Slayer: Kimetsu no Yaiba and “Animal Crossing: New Horizons”, both household names not only in Japan but around the world.


Here’s the full list of the Top Google Trends of 2020 from Japan:


  1. 1. New Coronavirus Infection
  2. 2. Presidential Election
  3. 3. Emergency Declaration
  4. 4. Demon Slayer: Kimetsu no Yaiba
  5. 5. Animal Crossing: New Horizons
  6. 6. Sharp Mask
  7. 7. Typhoon No. 10
  8. 8. Go To
  9. 9. Uniqlo Mask
  10. 10. Zoom


Animal Crossing: New Horizons


Not being content with being fourth on the top trending list of the year, Demon Slayer also tops the Japanese Film Trends of 2020 from Japan – no surprises considering it’s on track to become the biggest film in the country domestic box office’s history–, with Japan’s love of horror films being on full display on the full rankings.


Top Google Film Trends of 2020 from Japan:


  1. 1. Demon Slayer: Kimetsu no Yaiba THE MOVIE Mugen Train
  2. 2. Parasite
  3. 3. My Neighbor Totoro
  4. 4. From Today, It’s My Turn!!
  5. 5. The Confidence Man JP: Princess
  6. 6. Kaiji: Final Game
  7. 7. Howling Village
  8. 8. From Up on Poppy Hill
  9. 9. A Silent Voice
  10. 10. Midsommar


A Silent Voice


It seems, as with every ranking list the franchise qualifies for in 2020, unless it’s to do with the state of the world right now, it’s Demon Slayer coming out on top. 


Google also released a quote emotional Japanese version of the Year in Search 2020, though outside some of the footage used and the inclusion of Animal Crossing, the video focuses more on trends that were in English-speaking countries than just Japan.



Source: Google’s Year in Search 2020 for Japan



Daryl Harding is a Japan Correspondent for Crunchyroll News. He also runs a YouTube channel about Japan stuff called TheDoctorDazza, tweets at @DoctorDazza, and posts photos of his travels on Instagram

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